“There is nothing permanent except change.” ~ Heraclitus
Certainly, changes are necessary. Whether it is about your life or retail business, there are changes required, from time to time.
Want to cultivate more sales?
Want your products to be top of mind of customers?
Then it is the right time to start looking for different ways to captivate your audience. So, what can be the best way to entice your target audience and grow them into future customers? If it is about retail environment, tell them a story.
Who doesn’t love a good story! And storytelling is not something new. There are brands using it in their marketing campaigns for number of reasons. However, it is essential to understand that not all stories work successfully.
Wondering how you can differentiate as a retailer?
It’s easy! Use digital signage. Reason being, it opens up a whole new way to communicate with your customers. And not only this, it also boosts your earnings and profit, meanwhile increasing your brand awareness.
The secret to success of your story is in the way you are telling it. Don’t follow the common tendency, offering some facts and information about a product or service. Choose and create your own way of telling a story. Yes, it is a harder part, but you have to find out and make it more creative with help of digital signage.
How to engage audience with storytelling using digital displays?
As far as rules of engagement are concerned, you need to know how to make your story compelling. For this, the golden rule says- you have to make customers feel like they are part of the story. You can start with a normal or ordinary situation, inviting the readers to an adventure, and finally leading to an exciting journey using your product or service.
Below are listed some useful guidelines to help you achieve this:
Pick a perfect design:
Yes, your content needs to be well designed. Displaying a few sequences of beautiful images, videos or texts, altogether might not work for you. Plan it wisely!
Brand message and image matters:
It is of utmost important to ensure you connect your story with your brand image, meanwhile displaying the right message to your audience.
Make it simple:
It is the basic thing you need to understand. Portray a clear message using plain simple language. Nothing could be worse than wasting your audience’s time with complex or confusing concepts.
Choose a storyboard style:
To make it interesting and simple, break down your story into simple parts. However, ensure that it flows intuitively and simply.
Along this, it is worth remembering that digital signage solutions are not just a nice to have. When you want to use it to tell stories and boost ROI, choose a perfect space for your screens. It should be placed where you have maximum foot traffic.
So, with the above information you might have got some great ways for to create attractive storytelling plan.
Let us know how you are going to benefit from it.
The post Get Into Storytelling With Digital Signage For Your Retail Business Success appeared first on The SIGN DOCTOR.